A Travel Agent's Guide to Social Media Marketing
Welcome to the world of Digital Marketing! As an agent, it’s crucial you've got a web presence. Your clients need a way to contact you and you'd wish to advertise your services. You might be feeling dazzled by all the Social Media tips online. Or, perhaps you’re already a Social Media Guru and searching for a few fresh ideas. Either way, there are a lot of ways to urge started and amplify your awesome business.
There are people that need your help and are willing to rent you. You just need how to succeed in them and that’s where Social Media comes in handy. Don’t be scared! It’s actually quite fun once you get accustomed to things!
Before we get started, let me note that I specialize in Honeymoons and Romantic Vacations. These tips will apply to any agent regardless of what destination you’re advertising!
TYPES OF SOCIAL MEDIA AND WHAT’S BEST FOR YOU
Notice that I said what’s best for you. Not what you think is best! You can achieve success on any platform you select. The trick is to seek out one that works best for you which you enjoy.
Then, you'll move onto other platforms once you’ve gained some absorption. This will alleviate the strain that comes from learning all platforms directly.
So, what sort of Social Media is best for you?
Great question! This depends on your strengths and what you are comfortable with. You might love scrolling through Instagram or even you’re constantly on Facebook. Start together with your favorite and specialize in growing your audience there!
More of a visual learner? Check out my video about Social Media Marketing for Travel Agents on YouTube. here, I dive deep on all platforms and show you engaging content ideas for your profiles!
To get you started, here are a number of the explanations you'll choose from one platform over the opposite. There are pros and cons for every so it’s best to settle on one that you simply enjoy.
Facebook: This has the most important audiences on the web. However, it’s very difficult to convince your audience to interact on this platform. Easily sharing content from Business Pages has dwindled significantly over the years. Still, many of your friends and family are going to be on Facebook so you'll share content to your current network easily. It’s also fantastic for advertisements. (We’ll get to that in a moment!)
Instagram: The travel niche works rather well on Instagram. This is where you show your picture-perfect paradise to your followers. It’s particularly great for creating a community that you simply simply can connect with one each day. Your feed is all about lovely destinations while your stories are often less “curated” and more personal.
Instagram makes it difficult to possess a possible client to find your information. To convert followers to clients, convince them to click the links on your bio (that results in your website) or Direct Message you if they're interested.
Twitter: you would possibly like to follow the news on Twitter or have a decent community on this platform. It’s an excellent place to seek out like-minded individuals who want to start out a conversation about travel. The downside to Twitter is that you simply only get 280 characters to talk. Plus, the Twitter community is often a touch of a multitude. Do your best to avoid the drama and you ought to be good to go!
YouTube: Do you go on vacation a lot? Love creating videos and putting them together? YouTube might be for you. The good thing is, travel content works GREAT on YouTube too. You can give hotel reviews, show your latest tours, or mention planning.
It is often difficult to share your videos or get traction on YouTube. You can try sending your videos to your clients if they need questions on a destination you’ve visited or the way to plan their itineraries. You also might want to specialize in growing your audience once you’ve gained traction on other platforms. Then you'll promote your videos to your other followers.
CONVERT FOLLOWERS TO CLIENTS ON SOCIAL MEDIA
There’s a particular formula that I exploit so as to convert followers to buyers. It’s pretty simple and once you begin doing it, the method will come naturally. You can use this method for every Instagram post, Facebook share, or Tweet you share.
STEP ONE: GRAB YOUR FOLLOWER
You want to make a way of urgency that creates your follower want to prevent stop in their tracks. You could start your post with an issue or make a bold statement. Whatever you select, you ought to intrigue your follower to stay reading.
STEP TWO: DELIVER
You promised your follower something fantastic in your intro so deliver it! This doesn’t have to be anything too crazy. You might be sharing a cruise promotion or recommendations on the simplest restaurants in the big apple. Your information should be useful to your follower. Make your content about them and the way you'll help them!
STEP THREE: CALL TO ACTION
A “Call to Action” is often anything that asks your follower to try to do something. For instance, you post a few new cruise promotions. At the top of your post, let your follower know that they ought to contact you in order that they can get the deal. Tell them exactly where they have to travel so as to urge in-tuned.
It can also be something super simple like asking your followers to debate the post. This will create engagement and hopefully, your posts will gain more traction.
This is an example of the Social Media Formula on one among my Instagram posts!
BONUS: SHARE, SHARE, SHARE!
You might be on multiple platforms. There’s no got to waste time create individual posts for every platform. Cross-promote your content on all of your profiles! You’ll reach more people by creating just one piece of content!
SOCIAL MEDIA CONTENT IDEAS FOR TRAVEL AGENTS
You have your platform, your formula, and you’re able to start posting. So, what do you post?? Almost anything goes as long as it’s relevant to your followers and relevant to travel. You don’t want to post about your pet’s birthday with no context. (There is red flags thereto statement but you get the thought, right?) Your posts got to always come to at least one idea: convert followers to clients.
Here are some tips to get you started!
Slow the Scroll: you would like a photograph, video, or article that stops them from scrolling. It might be a wide-ranging photo of a palm on a beach. Or, a piece of writing that states Disney World is making a gift of free cocktails to each adult on Earth Day. (That’s not a thing but I wish it had been .) When posting something, imagine yourself because of the follower and whether your post would stop you in your tracks.
Show the Transformation: you would like your follower and potential clients to imagine themselves at the travel destination. Luxury Travel Agents can show a video of somebody boarding a personal yacht. Adventure Travel Agents can share an image of a lion sunbathing in Africa. Post something that causes your reader to have an emotional connection, “This could be you which I can assist you to get there!”
Videos Convert Best: Posting a video is AWESOME. Videos easily grab your follower’s attention because the pictures are moving and it’s hard to ignore. Also, a video convinces someone to prevent and spend longer on the post. This tells the platform that your followers are engaging in your content and may share it with others.
Make it Easy for Yourself: Your pictures, videos, articles don’t need to be absolutely perfect. Choose something entertaining or informational then throw it out there. Also, don’t shy away from sharing other people’s content. Ask a fellow Instagrammer if you'll use their picture with credit or share someone’s video on Facebook (with credit!). You may also promote someone else’s work and also get some engagement out of it. Like I said, as long because the content is useful, your audience will like it!
GROWING YOUR FOLLOWERS ONLINE
Growing your audience can feel frustrating and it takes time. You must build trust in the community you are engaged by sharing useful posts and constantly engaging with them. This will invite new followers and keep your present followers. You shouldn’t be trying to find more followers but instead, engaging with the people you've got.
I never suggest buying followers to allow yourself to look popular. It’s crystal clear to most people and social media companies hate it. They will make your posts virtually invisible to the people you want to attract if they catch you doing it. Instead, you should create ads that funnel people to your profile or website. After all, you’re creating a business and therefore the neatest thing you'll do to accelerate your business is to take a position in it.
One last thing. Please, please, please HAVE FUN! There is such a lot of information about Social Media and studies about what converts. It can get confusing and paralyzing. I totally catch on but the foremost success I’ve received is once I stopped trying so hard. I made myself approachable and useful and people wanted to use my services thanks to this. The travel niche should be about all the fun adventures your clients are on the brink of having! The more fun you've got, the more people will want to follow you!
Welcome to the world of Digital Marketing! As an agent, it’s crucial you've got a web presence. Your clients need a way to contact you and you'd wish to advertise your services. You might be feeling dazzled by all the Social Media tips online. Or, perhaps you’re already a Social Media Guru and searching for a few fresh ideas. Either way, there are a lot of ways to urge started and amplify your awesome business.
There are people that need your help and are willing to rent you. You just need how to succeed in them and that’s where Social Media comes in handy. Don’t be scared! It’s actually quite fun once you get accustomed to things!
Before we get started, let me note that I specialize in Honeymoons and Romantic Vacations. These tips will apply to any agent regardless of what destination you’re advertising!
TYPES OF SOCIAL MEDIA AND WHAT’S BEST FOR YOU
Notice that I said what’s best for you. Not what you think is best! You can achieve success on any platform you select. The trick is to seek out one that works best for you which you enjoy.
Then, you'll move onto other platforms once you’ve gained some absorption. This will alleviate the strain that comes from learning all platforms directly.
So, what sort of Social Media is best for you?
Great question! This depends on your strengths and what you are comfortable with. You might love scrolling through Instagram or even you’re constantly on Facebook. Start together with your favorite and specialize in growing your audience there!
More of a visual learner? Check out my video about Social Media Marketing for Travel Agents on YouTube. here, I dive deep on all platforms and show you engaging content ideas for your profiles!
To get you started, here are a number of the explanations you'll choose from one platform over the opposite. There are pros and cons for every so it’s best to settle on one that you simply enjoy.
Facebook: This has the most important audiences on the web. However, it’s very difficult to convince your audience to interact on this platform. Easily sharing content from Business Pages has dwindled significantly over the years. Still, many of your friends and family are going to be on Facebook so you'll share content to your current network easily. It’s also fantastic for advertisements. (We’ll get to that in a moment!)
Instagram: The travel niche works rather well on Instagram. This is where you show your picture-perfect paradise to your followers. It’s particularly great for creating a community that you simply simply can connect with one each day. Your feed is all about lovely destinations while your stories are often less “curated” and more personal.
Instagram makes it difficult to possess a possible client to find your information. To convert followers to clients, convince them to click the links on your bio (that results in your website) or Direct Message you if they're interested.
Twitter: you would possibly like to follow the news on Twitter or have a decent community on this platform. It’s an excellent place to seek out like-minded individuals who want to start out a conversation about travel. The downside to Twitter is that you simply only get 280 characters to talk. Plus, the Twitter community is often a touch of a multitude. Do your best to avoid the drama and you ought to be good to go!
YouTube: Do you go on vacation a lot? Love creating videos and putting them together? YouTube might be for you. The good thing is, travel content works GREAT on YouTube too. You can give hotel reviews, show your latest tours, or mention planning.
It is often difficult to share your videos or get traction on YouTube. You can try sending your videos to your clients if they need questions on a destination you’ve visited or the way to plan their itineraries. You also might want to specialize in growing your audience once you’ve gained traction on other platforms. Then you'll promote your videos to your other followers.
CONVERT FOLLOWERS TO CLIENTS ON SOCIAL MEDIA
There’s a particular formula that I exploit so as to convert followers to buyers. It’s pretty simple and once you begin doing it, the method will come naturally. You can use this method for every Instagram post, Facebook share, or Tweet you share.
STEP ONE: GRAB YOUR FOLLOWER
You want to make a way of urgency that creates your follower want to prevent stop in their tracks. You could start your post with an issue or make a bold statement. Whatever you select, you ought to intrigue your follower to stay reading.
STEP TWO: DELIVER
You promised your follower something fantastic in your intro so deliver it! This doesn’t have to be anything too crazy. You might be sharing a cruise promotion or recommendations on the simplest restaurants in the big apple. Your information should be useful to your follower. Make your content about them and the way you'll help them!
STEP THREE: CALL TO ACTION
A “Call to Action” is often anything that asks your follower to try to do something. For instance, you post a few new cruise promotions. At the top of your post, let your follower know that they ought to contact you in order that they can get the deal. Tell them exactly where they have to travel so as to urge in-tuned.
It can also be something super simple like asking your followers to debate the post. This will create engagement and hopefully, your posts will gain more traction.
This is an example of the Social Media Formula on one among my Instagram posts!
BONUS: SHARE, SHARE, SHARE!
You might be on multiple platforms. There’s no got to waste time create individual posts for every platform. Cross-promote your content on all of your profiles! You’ll reach more people by creating just one piece of content!
SOCIAL MEDIA CONTENT IDEAS FOR TRAVEL AGENTS
You have your platform, your formula, and you’re able to start posting. So, what do you post?? Almost anything goes as long as it’s relevant to your followers and relevant to travel. You don’t want to post about your pet’s birthday with no context. (There is red flags thereto statement but you get the thought, right?) Your posts got to always come to at least one idea: convert followers to clients.
Here are some tips to get you started!
Slow the Scroll: you would like a photograph, video, or article that stops them from scrolling. It might be a wide-ranging photo of a palm on a beach. Or, a piece of writing that states Disney World is making a gift of free cocktails to each adult on Earth Day. (That’s not a thing but I wish it had been .) When posting something, imagine yourself because of the follower and whether your post would stop you in your tracks.
Show the Transformation: you would like your follower and potential clients to imagine themselves at the travel destination. Luxury Travel Agents can show a video of somebody boarding a personal yacht. Adventure Travel Agents can share an image of a lion sunbathing in Africa. Post something that causes your reader to have an emotional connection, “This could be you which I can assist you to get there!”
Videos Convert Best: Posting a video is AWESOME. Videos easily grab your follower’s attention because the pictures are moving and it’s hard to ignore. Also, a video convinces someone to prevent and spend longer on the post. This tells the platform that your followers are engaging in your content and may share it with others.
Make it Easy for Yourself: Your pictures, videos, articles don’t need to be absolutely perfect. Choose something entertaining or informational then throw it out there. Also, don’t shy away from sharing other people’s content. Ask a fellow Instagrammer if you'll use their picture with credit or share someone’s video on Facebook (with credit!). You may also promote someone else’s work and also get some engagement out of it. Like I said, as long because the content is useful, your audience will like it!
GROWING YOUR FOLLOWERS ONLINE
Growing your audience can feel frustrating and it takes time. You must build trust in the community you are engaged by sharing useful posts and constantly engaging with them. This will invite new followers and keep your present followers. You shouldn’t be trying to find more followers but instead, engaging with the people you've got.
I never suggest buying followers to allow yourself to look popular. It’s crystal clear to most people and social media companies hate it. They will make your posts virtually invisible to the people you want to attract if they catch you doing it. Instead, you should create ads that funnel people to your profile or website. After all, you’re creating a business and therefore the neatest thing you'll do to accelerate your business is to take a position in it.
One last thing. Please, please, please HAVE FUN! There is such a lot of information about Social Media and studies about what converts. It can get confusing and paralyzing. I totally catch on but the foremost success I’ve received is once I stopped trying so hard. I made myself approachable and useful and people wanted to use my services thanks to this. The travel niche should be about all the fun adventures your clients are on the brink of having! The more fun you've got, the more people will want to follow you!
