•  PEOPLE FIRST we'll affirm the priceless value of individuals, therein we'll always treat others with respect, honor, and dignity.
• STEWARDSHIP we'll wisely utilize our resources for the advantage of our company, team members, independent agents, and community.
• LOYALTY We will abide by faithfulness to our family, team members, the company, independent agents, and community, all while working to foster a balance between work and home life.
• EXCELLENCE We will strive to exceed the expectations of our customers, delivering an outstanding experience with every interaction.
• INTEGRITY we'll speak and act from an edge of honesty to honor confidentiality and build trust, thereby avoiding gossip and negative behavior.
• TEAMWORK we'll value the facility of combined efforts, where all team members are pulling together toward a standard goal.
• PROSPERITY we'll exerting to realize success and help others flourish, both economically and personally.
• GENEROSITY we'll generously invest our time, talents, and resources in others.
• PROFESSIONALISM we'll always handle ourselves consistent with our core values including during times of difference of opinions, obstacles, and conflicts. Organization, follow-through, and follow-up shall be valued.
• AUTHENTICITY we'll present ourselves during a professional, sincere, and honest way, and encourage others to try to to an equivalent .
• POSITIVE ATTITUDE we'll promote positive interactions and recognition to encourage a caring and enjoyable environment.
• COMMUNITY we'll acknowledge and support the folks that we are tied to as a worldwide community.
• GRATITUDE we'll approach a day from an edge of gratitude, being thankful for the opportunities that every new day provides in our professional and private lives.